The India captain was earlier signed by the IPL broadcasters Star Sports, but has reportedly switched his allegiance to the digital platform. JioCinema took the digital rights away from Star this year for the IPL and so far has seen enormous success.
And they seem to have won the tug-of-war for Rohit Sharma as well. The India player, who is also the captain of Mumbai Indians in IPL, will be featuring in JioCinema ads and promos which will be taking over the digital platform soon.
“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too,” a JioCinema official said to India.com
Captain Rohit Sharma is the new brand ambassador of Jio Cinema. pic.twitter.com/0v4phPgYP5
— Vishal. (@SPORTYVISHAL) April 21, 2023
We’ll keep building on our offerings and ensure that digital streaming gives the innovative and unique experience to millions of our viewers,” the official added.
The Indian digital broadcasting platform has also signed big names such as Sachin Tendulkar, MS Dhoni, Suryakumar Yadav and Smriti Mandhana as their brand ambassadors.
#IPLonJioCinema sab dekh sakte hai, chaahe jo bhi sim card use karein!
Join @ImRo45 and catch the #TATAIPL action, streaming FREE on #JioCinema for all telecom operators! pic.twitter.com/xzGidPpf7V
— JioCinema (@JioCinema) April 21, 2023
JioCinema so far has been a success story in this IPL as they have live-streamed the matches in 12 languages. The Indian viewers have also been able to watch the matches on the platform through any telecom network. The peak viewership came in the match between CSK and RCB when 2.4 crore tuned into the platform to watch the match.
